The California State Assembly is set to consider a bill in the next few days that would green-light “Digital Electronic License Plate” technology. These digi-plates would turn any license plate into a mobile advertising space, flashing ads if the car sits nevertheless for a lot more than four seconds. With no formal opposition ready to debate these plates, are you visiting the them on the road next year?
Article Resource: Digital Electronic License Plate – California hacker’s paradise
What exactly are digital electronic license plates?
The bill making its way through the California legislature gives the DMV permission to work with companies creating so-called “Smart Plates.” These license plates are small, pre-programmed screens. During normal operation of the automobile, plate displays the license plate number. If you stop for 3 or four seconds, it will display something else. The idea is that these plates will be able to display advertising, a personalized message, or anything else that could be put into pixels.
Reasons for the e-plate to be a good idea
The California Assembly is set on the DELP for one reason: budget. A $ 19 billion spending budget hole has left the state looking for any and every way to bring in extra cash. With more than 32 million registered automobiles in the state, these e-plates would give advertisers millions of new opportunities to pay the state for advertising. These e-plates would also give the chance for residents to pay more money for ultra-personalization on their cars. Budget wins.
Why the Digital Electronic License Plate is a bad idea
Though the state budget of California may benefit from approving DLEP e-plates, it may eventually cost the state even more money. First, these electronic license plates would change your license plate at the press of a button – certainly attractive to those who like to speed, red-light runners and criminals of all types who could hack their plates to make their numbers obstructed or invisible. Would it really be good to have each car be a billboard ad? What business wants to be the one known for causing crashes? Would you would like to see more ads in town? There are also concerns about property rights. Does the state have the rights to sell space on private property for advertisements the drivers wouldn’t even make a cent on?
What do you think about the idea?
No comments:
Post a Comment