Friday, July 2, 2010

28 million stinky cereal boxes affected by Kelloggs recall

A Kellogg’s recall of breakfast cereals was announced Friday after numerous claims that a noxious stench and offensive flavors encountered with several of the cereals caused diarrhea and vomiting in some cases. The Kellogg Business voluntarily recalled about 28 million boxes of breakfast cereals that it markets to kids.

Source of article: Kelloggs recalls cereals reported to cause vomiting and diarrhea by Personal Money Store

Kellogg's recall pulls 28 million boxes of cereal

The Kellogg’s recall involves about 28 million boxes of Apple Jacks, Corn Pops, Froot Loops and Honey Smacks. The Associated Press reports the company volunteered to pull the cereals off the shelves because a “waxy” smell and flavor coming from the package liners could make people sick. About 20 individuals have complained, including five who reported nausea and vomiting, said Kellogg spokesperson J. Adaire Putnam.

Froot Loops – not so smart a choice

The Kellogg’s recall contains Froot Loops, a cereal brand that has been the subject of a few controversies. Foodpolitics.com reports that Froot Loops had been reformulated to contain 3 grams of fiber to win an endorsement from the American Society of Nutrition (ACN), which is manages the Smart Choices program. It's reported that ACN collects $100,000 from Kellogg's and other companies to authorize the Wise Choices seal on cereal products. As a wise nutritional choice, Froot Loops contain no fruit, are 41 percent sugar by weight, deliver 44 percent of the calories with sugar and are made with trans fat, a substance proven to increase the risk of coronary heart disease.

USDA keeps within the loop

In an article about the Kellogg's recall within the Wall Street Journal, Putnam said the nauseating smells and flavors originated in the plastic bags holding the cereal. In late March following the bags hit the market, complaints started to mount. A spokesman for the U.S. Food and Drug Administration said the company initiated the recall and notified the agency.

Who to call about the Kellogg's recall>

Consumers can contact Kellogg at 888-810-4163 from 8 a.m. to 8 p.m. Eastern time to learn a lot more about the recall or get a refund. The business said products marked with the letters "KN" following the "better if used before" date are part of the recall.

More details accessible at these sites:

www.google.com/hostednews/ap/article

Foodpolitics.com

wsj.com



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