Car salespeople who offer a no-pressure, honest sales face to the public will nevertheless engage in numerous psychological tricks and triggers to get you to buy that new car. This is frequently within the bounds of the law. This is why it pays to know the techniques car salespeople are bound to use in pursuit of your money.
Article source: Be aware of the tricks car salespeople use to make the sale by Car Deal Expert
Car salespeople are trying to make a living
Recessionary times require extra sales ingenuity from car salespeople. Pay attention; here are some of their most common sales techniques. All About Auto Zone gets credit for the basics; Car Deal Expert fills in the gaps.
1. Using emotional appeal
Buying a new car quickens the pulse. Used cars are also fun to shop for. Car salespeople know this, and will use that emotional appeal to keep you from thinking about the numbers. Nothing wrong with that per se, but a clear head for the deal is always necessary.
2. Let’s be friends
Some car salespeople are likely to try to make you think they’re on your side. With this in mind, do not fall for their tries to connect with you on a meaningful personal level. Your car salesperson could be friendly by nature, but you can’t let your guard down and assume they are truly a friend. Think about what you can afford and do not wonder whether you need to invite the salesperson to the big game. They’re using their training to get you to relax and fall into their hands.
3. Be aware of your trade-in’s value
The Blue Book value of a car is something you have to know. If you do not, assume that dealership is going to try to undersell you on that trade-in. It’s not hard to track this information down. Look it upon online or get a copy at the bookstore before you go to the lot.
4. Beware the high trade-in tradeoff
Here’s something that can happen when your best-friend car salesperson gives you a high trade-in value. Of course, there can be a trade off. You may face a barrage of hard-sell possibilities, a higher selling price or even higher interest rate (why not use Car Deal Expert instead?)
5. I have this limited-time offer…
Do not believe this one. If your car salesperson insists you need to purchase today or the special will end, you should be concerned about the whole transaction. Be on the defensive.
6. The salesperson is overly emphatic over your ability to afford payments
Your car salesperson can show you the numbers, but if they make an effort to steer you into believing any set of numbers will work for you, it could be fishy. Going above and beyond the call of duty to distract you from the numbers is a red flag. You know your spending budget; they know how to make an effort to talk you out of said budget. Psychological brinksmanship is to be expected, just watch out for the hard sell.
More information about this topic at these websites:
http://www.cartechhome.com/2009/02/6-tricks-new-car-salesman-used.html
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