An audience in a German film theater not too long ago saw the Bavarian Motor Works logo appear in an unusual place. Viewers observing a BMW advertisement had a Bavarian Motor Works emblem imprinted on their retinas with a flash they could see after closing their eyes. Audience members interviewed after the show were excited, but the stunt raises questions about whether the technique is safe, or even legal. Either way you know the business took out a huge payday loan to have something like this completed.
Flash projection of BMW logo
There was an interesting scene with the BMW logo. No other logo has done that. Using a type of flash projection technology employed in digital cameras, marketing producers stamped an after-image of the BMW logo on the brains of unsuspecting viewers. The reason why this gimmick was done was clear. It was based off the fact that you get the image of the sun imprinted on your retina every time you check out it. It appears to be on the back of your eyelids when they are closed for a moment. At the German movie theater, a large studio flash unit called a Profoto Pro-7B was behind the screen. In front of the flash there was a BMW logo stenciled in.
The BMW commercial
People had projections into their retinas of the BMW logo during an ad for BMW motorcycles. Superbike world champion Ruben Xaus was within the commercial. Producers say the goal is to "literally get inside people's heads" like this. This is what the BMW brand afterimage will do. They even talked about the technique. They said a "harmless photo flash" was being used. First Xaus talks. He says, "I am living my dream. ‘What dream?’ you ask. Just close your eyes and look deep inside yourself. Possibly it is your dream too. It is in you.” The BMW logo is projected to the audience here. Then the audiences notices nothing unusual. It is just a flash. Xaus then talks again. He says “Close your eyes and you will see it.”
What the audience said of the BMW logo flash
Audience members were amazed, despite being guinea pigs for an overtly subliminal marketing technique. The safety of the BMW logo being burned into retinas at films is questionable. Numerous wonder about it. It only lasts for about 1/3,000 to 1/400 of a second with the Profoto Pro-7B flash. The light is very bright though. Everyone knows looking at the sun is not a good idea and could be hazardous to the eyesight. Also, seizures are caused by brief, bright flashes of light like that.
Viewing the BMW logo flash projection movie
youtube.com/watch?v=GR_vDq2iXJ4
Details from
Christian Science Monitor
csmonitor.com/Innovation/Latest-News-Wires/2010/1217/BMW-logo-branded-on-eyelids-How-did-they-do-that-video
CNET
news.cnet.com/8301-17852_3-20025875-71.html?part=rss&tag=feed&subj=TechnicallyIncorrect
The Epoch Times
theepochtimes.com/n2/content/view/47641/
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