Concept 1 footwear banned by NBA, Athletic Propulsion Labs benefits

The National Basketball Association spotlight isn’t really on a player right now. Instead, it’s on LA footwear design business Athletic Propulsion Labs. A single shoe made by the company has been prohibited by the National Basketball Association. A good marketing move or a great technological move — either way, the Concept 1 certainly has lots of attention. Resource for this article – Athletic Propulsion Labs markets new shoe with NBA ban by Personal Money Store.

Concept 1 coming out ultimately from Athletic Propulsion Labs

You are able to get help with your vertical leap with the Athletic Propulsion Labs Concept 1 footwear. When a wearer jumps, more energy return is given with the shoe because of an internal spring system and design. The show had been made so that during an athletic game, there can be technological advantages. The player’s height, weight and athletic ability factor into this too.

A massive ban on Athletic Propulsion Labs footwear

The Athletic Propulsion Labs’ Concept 1 shoes were banned by the National Basketball Association today. NBA rules ban any shoe that “creates an undue competitive advantage.”. This is only the second time a shoe has been banned from NBA games, and also the first time for its advantage. The Air Jordan had been the other shoe banned and visual distraction had been the reason.

What is the real issue; technologies or marketing?

The NBA excluding the Athletic Propulsion Labs shoe was probably a good thing. In fact, the APL site put up a banner saying “banned from the NBA” right after this happened. The year-old business has certainly propelled itself to the forefront of the mind of its sports-loving customers. By getting banned by the NBA, Athletic Propulsion Labs has made a smart promoting move. Is this what they were at first planning, or did their technology have that unintended effect? The Concept 1 shoe costs $300, and Athletic Propulsion Labs can be selling a lot more of them. The small business is becoming a ton of attention now and only has this one line of basketball footwear accessible. Athletic Propulsion Labs plans to introduce running technology in 2011.

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