Ford along with “The Amazing Race’s” creation team may have an ace within the hole with their forthcoming online series “Focus Rally: America,” writes AutoBlog.com. The rally with real-time online audience challenge participation will show off the 2012 Ford Motors Focus. Hulu will air “Focus Rally: America” beginning Feb. 1, 2011. That’s when the 2012 Ford Motors Focus is set to hit United States of America dealers.
”Focus Rally: America” winds up just as one a commercial really
The real-time reality exhibit aspect that Ford is using with online programming is really unique with “Focus Rally: The United States,” although “Fiesta Movement” was an example of other online programming Ford had done. There are plans already for the 2012 For Focus rally. The plan is that 6 teams of two people will be in a cross-country road rally all trying to win. 10 Ford Motors Focus autos could be given away to the supporters of the winning team. The winners could be able to redeem $100,000. The team dynamic can be familiar to viewers of “The Amazing Race.” Elise Doganieri is the co-creator of “The Amazing Race” and she says that it is “a real game-changer within the reality world” because of how interactive it is.
Observing and playing while doing this
Fans of “Focus Rally: America” can follow the action in three ways, reports AutoBlog.com. Five days a week the episodes will be available. Hulu will keep them going. Second, enthusiasts can adhere to their favored 2012 Ford Focus rally team on Facebook, Twitter along with YouTube. Fans can also play along with interactive challenges. Advertising the 2012 Ford Focus is the real reason why the programming is going on. Features such as Ford Motors SYNC, MyFord Touch along with the Navigation System will be advertised.
The audition is underway
Matt VanDyke, Ford’s director of United States of America Marketing, is looking for the people for the exhibit. He said he is looking for those that want a “once-in-a-lifetime cross-country adventure.” Applicants should already have a social media following and on-camera charisma. Applications including video will be accepted through mid-November at focusrally.com or at one of 11 in-person auditions held in Los Angeles, Tampa, Austin, Boston, Denver, Seattle, Houston, Orlando, Las Vegas, Chicago along with New York.
Articles cited
AutoBlog.com
autoblog.com/2010/10/04/ford-teaming-with-the-amazing-race-producers-for-focus-ra/
Focus Rally
focusrally.com/
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