Yahoo Inc., is a business with a huge number of possible suitors. AOL has begun talking with financiers. They might target Yahoo as a company to purchase out. AOL is just one of the numerous entities thinking about a purchase offer for Yahoo — private-equity firms are also in discussions.
Yahoo and AOL together?
America Online had been how AOL started as an Internet and media business. Yahoo Inc., is also an Internet and media company. You will find only a couple things Yahoo really makes cash on. Search and advertising are those things. AOL and Yahoo have discussed merging once before, in 2008. The businesses would compete mostly in search and advertising, where the two separate companies are not doing well against search behemoth Google. The visitor interaction and time on site have gone down despite the fact that lots of visitors nevertheless go to each site.
Deal might have Yahoo bought out by AOL
Getting out Yahoo would be AOL. This can occur in different ways. There’s a relationship between Yahoo and Goldman Sachs. This has been there for a long time. In 2008, Microsoft tried to buyout Yahoo, however eventually withdrew their bid. Private equity firms have been contacted by AOL most recently. This has been to discuss the Yahoo purchase being funded. The Blackstone group is in consideration for funding the AOL-Yahoo partnership. Silver Lake Partners is being considered also. The control of the connection would be maintained by the partners more than likely.
The style of AOL Yahoo
AOL and Yahoo have both been in the business a while. Mergers and spin-offs are things they know about. After merging, AOL spun off of Time Warner Cable in 2009. Microsoft's Bing search motor had some help. Yahoo helped with it. As talks are in their early stages, there are no information on how the merged business would operate. The search world is going to start having fewer engines to work with. AOL, Yahoo and Bing will all partner to go against Google.
Articles cited
Wall Street Journal
online.wsj.com/article/SB10001424052748703673604575550661101743360.html#ixzz14jFQMzBr
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