Quick, in 140 characters or less, exactly what do promoted tweets mean for most Twitter users? Promoted tweets will highlight search results, and could be the first step of Twitter into advertising. short term installment loans from venture capitalists can’t support Twitter forever, no matter how adversely promoted tweets might be going over.
How Promoted Tweets will work
Promoted Tweets will be built to display advertisements more “organically” than Google advertisements. Contextually relevant results will show at the top of search.twitter.com results. For instance, a search for the term “red bull” might show a promoted tweet by Red Bull above current Twitter chatter. A few companies have already signed up for Promoted Tweets, including Starbucks, Sony, Bravo, Best Purchase, and Red Bull.
Promoted Tweets to be rated by users
Promoted Tweets will use tweets that paying companies would post anyhow. The hope is that Twitter users will retweet, reply or bookmark the promoted Tweets. Twitter promises that any results that users do not interact with can be removed from search results. While promoted tweet pricing has not been revealed, but if the program is successful, Twitter should be able to start debt settlement relief.
Plans for the growth of Promoted Tweets
Search results won’t be the only place promoted tweets are displayed. Instead, Twitter has outlined that, if Promoted Tweets is successful, they will expand the program. Promoted Tweets will be injected into the timelines of people who already follow that company account. The promoted tweets may also be shown in Twitter apps, including new ones companies are hiring a dedicated programmer to create apps.
The reality of Promoted Tweets
The Twitter microblogging site is using Promoted Tweets as the first step into “monetizing” the immensely popular site. Until now, the site has refused to monetize itself, growing as a free service since 2006. The head of Twitter, Biz Stone, has said they wanted to create value before revenue. With Promoted Tweets, it appears Twitter may be looking to give investors a return on the $ 57 million that has been invested in the company. If the addition of advertising to other social networks is any indication, users will most likely be fine with advertising supporting their favorite service.
Sources:
PC Magazine
Wikipedia
PC World
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