The Knot is an online wedding destination just about any bride-to-be has heard of. The Knot’s site and other media are all about The Large Day, and today The Knot as a company is having a Large Day of its own. The Knot’s stock has been upgraded to a “buy” rating. Could you get money now for your wedding by investing within the Knot? You might, but it'd be best to not.
How The Knot works
The Knot is a publicly held media business. The Knot owns The Knot magazine and website, which are targeted toward engaged couples and newlyweds. The Nest, a new-family magazine, is owned by The Knot. GiftRegistry360, a registration service, is also operated by The Knot. It is also working to produce The Knot TV, a TV station focused on engagement, weddings and new families.
The Knot as a financial entity
The financial balance sheet of The Knot is quite large. The advertising alone on The Knot brings in $ 14 million each quarter. Operating expenses for the company are about $ 21.8 million per quarter. The operating profit of The Knot is about 78 percent of expenses. In short, The Knot is doing well – and its stock prices show it. In February, The Knot stock price dropped by about 25%. The Knot stock prices have sat around $ 8 a share.
Has The Knot been put in knots?
Some might think that the Knot has limited itself by targeting weddings and new families. The reality, though, is that weddings are big business. The average wedding in America runs about $ 25,000 to $ 30,000. Because weddings are such large business, advertisers are willing to pay big money to reach the audience. The Knot is also expanding its focus and media offerings. Additionally, The Knot is trying to expand its focus to catch a lot more of the low-budget, offbeat style weddings that are becoming a lot more popular. The Knot seems to be doing very well, no matter if you love it or hate it.
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